Journal

Colour Spotlight: Avocado

Colour Spotlight: Avocado

Avocado has always swung wildly in and out of popularity. Now, the current insatiable demand for natural greens sees avocado once again ripe for rehabilitation.

 

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Colour Science: Colour Naming

Colour Science: Colour Naming

Here, we explore word-colour connections and psychology, along with the impending impact Artificial Intelligence (AI) will have on our insight into text and colours.

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Colour Now: A Relative Absence

Colour Now: A Relative Absence

Are we seeing a decline in colour? Recent data and drivers suggest this might be true. Yet looking a little closer, a more complex and nuanced picture emerges.

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Colour Generation

Colour Generation

Here we set out to discover if online colour palette generators are useful tools for colour professionals or simply a shortcut for Instagram content creators. 
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