How Colour Is Made
On this page we'll introduce you to many of the common terms and phrases used in the Colour Sampling Industry, and walk you through the journey your colours will begin when you choose to work with the Duha Group. No document can truly capture the complexities of colour reproduction - some aspects you just have to see for yourself! Please get in touch with our team at any time to request a tour of one of our facilities, we would be happy to show you around!
It’s important to establish a common vocabulary when it comes to the
language of colour tools. Let’s focus on the different formats for presenting colours. In our sampling business we primarily work with three product types - click below to learn more about each and request a quote:
Colour Forecasting Process
Trend and colour intelligence are at the centre of our work in developing design strategy, content, and marketing campaigns for our clients. Our creative agency, Colour Hive, has extensive experience with colour palette development incorporating trend drivers, specific hue groups, and industry or region specific considerations. Get in touch with us today to talk about how the creative copywriters will support you in mastering and delivering a succinct and unique visual message.
Colour Matching Process
Colour Matching is the stage in the Duha production cycle where a formula is created in our colour lab for the accurate re-production of a provided Colour Standard: a physical piece provided by you (our customer) that represents the colour you want to be reproduced.
Our expert colour matching team creates a formula and an initial small batch of paint, from which a draw-down is created of the reproduced colour which is sent to your matching approval contact for review and approval. Duha Group is proud of our 98% first-submission approval record, which helps to ensure quick turn around from matching in to production and less administrative work for your busy colour teams.
Once Duha has an approved colour match on file, known as a Golden Formula by our Color Lab, we can accurately reproduce that colour to any batch size, at any time, at any one of our global facilities through our shared database and colour technology workflows.
Once colours are approved by your team, our manufacturing process can really begin. Using the Golden Formula established during the Colour Matching stage, a full volume batch of paint is produced for the specific colour tools you have ordered, and coated on to the substrate specified by you, and cured in a proprietary drying tunnel while maintain 100% colour accuracy.
Yes, this is exactly what it sounds like - watching paint dry! Luckily our methods allow the paint to dry much faster than standard decorative paint so our teams are kept very busy!
Once your colours are coated and cured, the next step of the Colour Manufacturing is to print the names, numbers, and inspirational designs that make up your finished colour tools and help to complement the exact colour samples.
If you need assistance with the design stage of your artwork, look no further than our amazing team of Colour Design experts over at Colour Hive. Or, if your own designers creating your art files our team of Project Coordinators will work with you through the proofing and approval of the art files you supply. For standard colour name and numbering on your coated pages, Duha will provide digital proofs for your review and approval. For any designed requiring 4C or speciality PMS colours, our team will mail out physical hi-resolution proofs as a final sign off before production.
Once your art files are approved and signed off, they'll head in to our printing department to be printed on one of our variety of digital and offset press machines, chosen based on run length and complexity of design. This includes colour card print, fandeck covers, dividers, and indexes, and the print on the individual paint samples.
After printing, your colour samples may head in different directions in our factory depending on the final product that is being produced. In the case of Take Home Chips or large sheets, the printed sheets will be cut to size through either a guillotine cutter or a die-cutter (depending on the finished shape and size), and then proceed to our bagging process.
During bagging, the finished Take Home Chip samples are batch counted in to the desired quantity (usually 10, 20, 25 or 30) and wrapped in a protective packaging that protects them on the way to their final destination. Ask our teams about upgrading to biodegradable bagging film!