We Understand Colour
Duha Group has both technical and creative expertise.
Our Colour Ecosystem
We use 6-sigma principles for colour control. Focusing on numbers, equipment, colour drift protection, consistency of composition and best practices for specifications and tolerance.
AESTHETIC PROPERTIES
- Optimal colour count
- Colour grouping and composition
- Layout and graphic design
From colour families and grouping to layout and composition, we’ll provide professional insight to assist with colour selection to build bespoke colour collateral.
COLOUR TOOLS
- Review colour tools
- Visual and brand identity
- Physical, digital and motion solutions
From fandecks and chips to colour cards and trend books, our colour tools are expertly developed and ready to use.
COLOUR NARRATIVES
- Colour analysis and collection building
- Colour palette design
- Trend-led colour concepts
- Colour naming and narratives
Informed and insightful, our creative consultancy Colour Hive has the expertise to incorporate trend-led and emotive elements to create colour palettes that inspire.
COLOUR SPACE ANALYSIS
- Competitive analysis and benchmarking
- Integration with pre-existing programs
- Evaluation of best sellers
- Cluster analysis
- Cascade analysis
COMPETITIVE ANALYSIS AND BENCHMARKING
Discover whether your system is strong or weak in a specific colour family or hue group with an analysis of relative colour density throughout palette distribution.
CLUSTER ANALYSIS
A chart of your colours within specific colour distance thresholds to determine optimal quantities of colours for your fandecks, colour cards and colour chip display.
CASCADE ANALYSIS
Visualise each individual colour in your system with a waterfall of colours to map hue and lightness by classification, and ordered by saturation.
GAMUT OPTIMIZATION
- Dispense colour analysis
- Colourant mapping
- Colourant interpolation
DISPENSE COLOUR ANALYSIS
Review and determine whether individual colours can be matched within your specific colourant set.
COLOURANT MAPPING
Map different strengths of colourants, around the hue circle to determine how they track through colour space. This process affects the colours that can be produced from your colourant sets.
COLOURANT INTERPOLATION
Create and analyse virtual mixes to track blended colourants through colour space.
COLOUR PROPERTIES
- Colorimetry (Reflectance, XYZ, CIEIabCh)
- Colour conversion (RGB, HEX, HTML)
We provide numerical references for design, architectural and technical professionals.
DIGITAL COLLATERAL
- Digital swatches
- Digital colour cards
We can provide colour patch images, encoding your colour data for webpage design. Following completion of your Duha Group manufactured physical colour tools, digital representations can be created for online promotion.
THIRD PARTY SUPPORT
- Approved supporting software
Recieve assets that are compatible with third party software for digital design and development.
One Size Does Not Fit All
Every client is different. Our services are designed to support a variety of technical resources, budgets and desired outcomes.
Our range of solutions can be tailor-made to meet all of your requirements.